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  • or startups that sell something, metrics like average revenue per user (ARPU) and customer lifetime value (CLV) are vastly more valuable than detailed pageview tracking. It doesn't make any sense to focus on pageviews (an approximation for value) when you can measure the real thing directly.

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yann ringgenberg
Rue de la Madeleine 5
1003 Lausanne, vaud, Switzerland

AIM
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